Groceries...it shouldn't be this hard!

Here it comes ...the "organic and locally produced" tidal wave!

In the pursuit of trying to live a healthier lifestyle, one chooses accordingly. That wasn't a really hard change but now you can't seem to trust what you pick up anymore. Reading labels, trying to find the source of your food is becoming like smoke and mirrors, not to mention the 200% mark up that comes with these self proclaimed items.

Today's rant is towards the next marketing wave coming our way.

In the past couple of decades, food producers have cleverly marketed "low fat" and "high protein" , all the while the extra sugar and salt to disguise the flavour has only counter acted the intent.

There is no doubt the producers feel the surges and fears of the general populous.

They also know that convenience is the name of the game for the average family. Its like shooting fish in a barrel, especially when the general public feels there should be some trust within their governing bodies and some integrity to the producers of these products, after all food producers have families too, right...no one would ever imagine baby formula killing babies ..right!

Anyways, sorry, its frustrating and it does make me angry how much time I have to put into distinguishing the difference between whole healthy food and labelling that only proclaims as such.

I do appreciate the fact that awareness through the Internet and other sources of media can help force the governing bodies and producers to become more accountable.

Bottom line, truthful knowledge is the force by which we shape our globe.

Pretty deep, considering all I wanted was a nice head of broccoli!

JC Masterson, Silent River Kung Fu, Alberta, Canada